I touched on this idea when I wrote my critique on Resident Evil 7, but I’ll go ahead and say it again: not everyone is affected by the same kind of horror. Some people can’t stand gore, some people reel back from psychopaths, and some people even have phobias of such mundane things as Styrofoam (yes, I know a guy).
When making a horror game, the developers and game designers should understand that not everyone will have the preferred reaction to the morbid little surprises they pepper into their demented little world. Some of them, unfortunately, don’t exactly get the message.